VisitCanberra
VisitCanberra leads the Australian Capital Territory and surrounding region tourism industry. By creating and implementing a range of marketing and development programs, it aims to increase the economic return from domestic and international visitation.
Project Overview
VisitCanberra wished to improve the understanding of and communication with tourism providers in the ACT.
The Process
I initiated a research project which involved facilitating a knowledge-sharing workshop, examining analytical data from VisitCanberra’s existing business website and conducting user interviews with a segment of the organisation’s business partners.
The Result
Utilising insights from the research project, I created a set of user-profiles and designed a new corporate website with an improved user experience tailored to VisitCanberra's business partners.
