Brand Design

Overview

I was responsible for creating and/or approving all global brand design-related communications before release. This included an array of items including company website pages, landing pages, eBooks, brochures, flyers, printed promotional materials, email marketing templates, social media graphics, blog post graphics and PowerPoint presentations

My Approach

By actively communicating with the company's stakeholders, I was able to gain a deep understanding of the business goals and create opportunities to communicate product value to the target audience through visual design. I also found ways to research B2B users by way of attending trade shows and observing sales calls. I strongly believe that design holds a very important place at the intersection of business, users and technology. I aimed to gain a broad, yet thorough, understanding of these three areas.