Insun: Consumer Website
Insun is a cosmetics concept that develops effective sun protection products for people most at risk of skin cancer. All products are created from ingredients that care for the earth and are proven to provide optimal protection from UV radiation. So everyone can be safe in the sun.
Project Overview
Insun required the design of an e-commerce website to sell their products on. The final website had to be in line with the company’s brand identity.
The Process
There is a fairly consistent user flow across all online stores when it comes to purchasing. The core pages of a site's process to purchase consists of a home page, a full product catalogue page with filters, a product detail page and a shopping cart. It was decided that these pages would be the most useful to prototype and test, as they are fundamental to making product sales.
Two candidates that matched the company's primary audience completed one round of user testing. This involved asking users to attempt a variety of actions with the prototype and speaking through the process out loud. Notes were taken during the sessions and pain points were identified.
The Result
A high fidelity prototype of the second iteration was created for desktop. User testing will continue before the site is launched.
